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Motorama

 

 motorama coverDream cars and prototypes take spotlight in new book
NORTH BRANCH, Minn.— In an age of unbridled American enthusiasm and towering industrial might, the GM Motorama was a dazzling and elegant show that was unlike any automotive event before it or since. General Motors staged extravagant and elaborate Motorama shows that rivaled some fashion shows. It showcased some of the most revolutionary and innovative prototype and dream cars ever built. And it captured the imagination of the car-buying public from 1950 to 1961. Motorama expert and experienced author David Temple has comprehensively researched the show, the cars, and the personalities to create a fascinating new story with new new photos of these magnificent cars. Because television was in its infancy, GM’s President Alfred Sloan believed that the Motorama  was the most effective way to market GM products and
design prowess. Legendary stylist Harley Earl led a talented group of designers and engineers to dream up, style, and develop some of the most remarkable prototype cars of all time. While current production Buick, Chev
and Pontiac cars were showcased, the bold, radical, awe-inspiring prototype and dream cars stole the show. These included the GM Le
Sabre, replete with aerospace design and an aluminum engine; the fiberglass-bodied Corvette dream car, which went into production after overwhelmingly positive response; and the jet engine–powered Firebird. Temple goes into fascinating detail on the body, frame, engine, drivetrain, and all the special features of each model. He has also retraced the ownership histories of some of these cars.
David Temple is an authority on the GM Motorama show and its cars. He is a veteran automotive journalist and photographer specializing in the vintage car hobby. His work has appeared in Car Collector, Cars & Parts, Collectible Automobile, and other publications over the past 22 years. He is the author of Full-Size Fords, and is a member of several vintage automobile clubs.
The 8.5 x 11” hardcover (ISBN: 978-1-61325-159-1) features 208 pages packed with 370 photos. This January 2015 release may be ordered for $39.95 plus $6.95 shipping and handling by calling CarTech at 1-800-551-4754 or by visiting
www.cartechbooks.com/motorama